Nestle acquires majority interest in Blue Bottle Coffee

VEVEY - Nestlé has entered the fast-growing, super premium coffee shop market by acquiring a majority stake in Blue Bottle Coffee, a Californian-based high-end specialty coffee roaster and retailer that has built a strong reputation among discerning coffee drinkers. 

The total number of Blue Bottle Coffee shops is expected to reach 55 by the end of 2017, up from 29 at the end of last year. Blue Bottle Coffee operates coffee shops in major cities in US and in Japan, with a unique minimalist style that also incorporates elements of the surrounding neighborhood.