Senior Brand Manager Innovation & Renovation (Beverage)
We’re looking for a Senior Brand Manager based in our Gatwick Head office who will report into the Group Innovation & Renovation manager for the NESCAFÉ portfolio. It is an exciting opportunity in the marketing department, creating the I&R strategy, turning ideas into products, experiences & services that consumers love.
Nestlé SA is the world’s leading health, wellness and nutrition company, with over seven thousand employees in the UK and Ireland alone across the 19 sites of all our businesses. We are proud to produce some of Britain’s best loved brands such as Kit Kat, NESCAFÉ, Smarties, Buxton, Go Cat and Shreddies. Around 95% of UK households consume our brands and more than two billion Nestlé products are sold in the UK every year.
Nestlé’s Beverage Division is part of the wider, global Nestlé business and is home to the UK’s biggest coffee brand NESCAFÉ. NESCAFÉ is actually the biggest coffee brand in the world equating to over £6bn global turnover a year. Within the portfolio a range of sub-brands exist including the nation’s favourite NESCAFÉ Original. This accounts for 25% of all instant coffee cups consumed in the UK! The range also includes the iconic NESCAFÉ Gold Blend, innovative NESCAFÉ Azera, NESCAFÉ Café Menu frothy coffee range as well as stylish NESCAFÉ Dolce Gusto. Providing great quality coffee which tastes perfect and is ethically sourced is at the top of our agenda.
NESCAFÉ is one of Nestlé’s global billionaire brands, with a presence in almost every country across the world. The UK is a key market for NESCAFÉ globally and as such offers huge opportunity to influence the strategic direction for the brand and also to locally develop and execute I&R plans. Coffee is a dynamic category in the UK, fuelled by out of home coffee experiences & a demand to replicate them in and away from home. There is a rapidly evolving coffee culture supported with consumers desire for increased knowledge combined with quality coffee experiences there has never been as much demand for innovation as there is now.
The beverage division is always changing in line with current trends and is a fundamental part of Nestlé within the FMCG market. We believe ‘it all starts with a NESCAFÉ, so your career could start with one too!
- Creating & shaping the 3-5 year I&R pipelines across NESCAFÉ Sub-brands
- Develop compelling insight led concepts that consumers want to purchase
- Work with technical teams to prove concepts can be turned into reality
- Concepts can be commercialised supporting customers & Nestle growth ambitions
- Renovation of existing products to continue to delight consumers.
What you need to know