The limits of exports

04-01 06:01 | source: FoodPro Network International

AMSTERDAM - Export flows will change in the coming years – and certainly those of agricultural products. 'For the export of high-quality agricultural products far beyond Europe, there remains a future' the Dutch Rabobank reports. 'Exporters of many other agricultural products can better target countries within a radius of 800 kilometres around the Netherlands' says the cooperative bank with a mission. But isn't it always the case that only added-value products have a chance of success, whether far away or nearby?

For many agrifood-entrepreneurs, internationalisation is at the top of the ambition list. This was also evident during the workshop Export Growth Strategies that we were allowed to hold a few weeks ago at  Kitchen Republic, a platform of food entrepreneurs in Amsterdam. To the question 'Why do you want to export?' came the answer: 'We need volume to make our business profitable.' These entrepreneurs often operate in a niche segment and quickly look for international opportunities.  Because the Netherlands is simply too small to get concepts profitable. Because scaling up and seeking consumers beyond our borders is essential. Because sustainable concepts also require the search for potential in the right target group. A call tour of buyers in our international network confirms this: as long as you offer an added-value- concept – whatever that is – there is potential, no matter how far it is in geographical terms.

The Netherlands is an open country, as Rutte put it. That's not going to change, not even because of corona, we can't close the borders permanently. We are and remain connected to the rest of the world, where people live that are more like us than we sometimes realize. Internationalisation therefore remains important. But there are limits to the desirability of exports, as long as this is accompanied by increased CO2 emissions, polluting transport movements, environmental problems in the country of origin, unfair competition, you name it. Export flows will certainly change, but the end of exports is not coming. Because countries are not self-sufficient and too dependent on each other. Hopefully, exports will increasingly have a different role: from product transport to knowledge transfer. From dragging stuff around the world to producing more and more locally. The solutions for sustainability and climate issues lie in smarter innovation, in looking at how it can be done in a better way. Not in closing the borders, but in breaking down borders. 

TEN the export network offers advice and support to food & beverage companies that dare to look across borders. We coordinate export activities, stimulate business development projects and set up new international routes. TEN professionalizes existing export activities and we are consultants working for the SIB program (Starters International Business Program of the RVO, Dutch Government) for SME companies. For more information: www.theexportnetwork.nl or contact us for an appointment: http://www.theexportnetwork.nl/contact/.





Your news here? please contact us

Comment
You have to be logged in to comment.
If you don’t have an account yet, please register


Latest news
21 Jan. Understanding, Monitoring and Meeting the Differing Global Maximum Residue Limits (MRLS) For Pesticides in Food and Feed Products
20 Jan. Cargill improves stevia taste, finds alternative to sugar
19 Jan. Nestlé takes drastic steps to reduce its water use on a worldwide scale
18 Jan. Warming up for frozen
14 Jan. CryoHub to share results of implementation of innovative energy storage technique
13 Jan. Edeka Zurheide – World of indulgence
12 Jan. Ahold Delhaize increases commitment to slash food waste in half by 2030
11 Jan. Jellyfish for dinner?
07 Jan. Chocolate will cure your cough!
06 Jan. Worldwide customers for Puccini Bomboni
05 Jan. Grocery shopping in Australia
04 Jan. The limits of exports
28 Dec. FoodPro Network International office closed 28 December - 3 January
24 Dec. What Effect Will the US Reduction in Biotechnology Regulations Have on Food Exports?
23 Dec. The (food) world after corona
22 Dec. Sensory marketing – how to win in the experience economy
21 Dec. SGS Digicomply (video)
17 Dec. Like nuts on legs
15 Dec. Nestlé discovers way to drastically reduce sugar content in sweets
14 Dec. Helsinki for hopsters
10 Dec. Mosa Meat grows hamburgers in laboratory
09 Dec. Food industry needs to focus on ‘healthy’ innovation
08 Dec. Mosa Meat backed by leading global impact investors, bringing oversubscribed round to $75M
03 Dec. Nestlé redoubles efforts to combat climate change
01 Dec. Unilever New Zealand to trial four-day work week at full pay
The FoodPro network
FoodPro Network connects professionals in the food industry. Join the FoodPro Network!
Spotlight
advertisement
your ad here?